The Appeal of NBA 2K 19

The proprietors of the barbershop present DJ with a present, JBL cans, of which DJ chimes in, "Are these the new JBLs?" Gatorade is a central part of the story, NBA Live Mobile Coins called out from the broadcast team during games as far as it's advertised during gym training sessions (purchasing virtual containers of Gatorade for stamina comprises a spiel about electrolytes).

Selling a bit of advertisement space -- even overdone ad space -- is not inherently problematic. It is emblematic of an online-connected era. There is an authenticity in rotating courtside banners and between-play chatter from the announcers, shifting as the year goes on with new sponsors cycling in.

The insistence on using Virtual Currency (VC) for all of compounds the matter, however. NBA 2K19 would like you to drink Gatorade, but it's also considering getting you to invest more actual cash in the game.

VC has burst into an infestation through time, and it is a powerful lure. Buying particular variations of NBA 2K19 grants bonus VC, an attractive proposition considering that player upgrades, new hairstyles, clothing and sneakers require money. Spending VC on sneakers means less VC to upgrade DJ, and less chance to hold your own in pickup or Pro-Am manners against real-world contest.

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